Sony PS3 Price Cut Around The Corner (SNE)

[FinalEvangelion]

account2099 said:

NJ5 said:

account2099 said:
they are bleeding money, but will do it anyway.

from their view.......there allready loosing money, whats a few hundred million more?

That's the kind of philosophy which can lead a company into bankruptcy. In this financial and economic environment it can quickly get hard to raise cash from investors, meanwhile Sony's cash reserves are dwindling (having dropped 16% in the last quarter and 40% year-on-year).

Of course they might get rescued by the Japanese government in the end... but a rescue like that probably doesn't come without getting rid of the company's badly performing parts.

 

 

I dont condone it, but they are gonna do it. They forcasted a 13 million PS3 shiopment target from March 2009 - March 2010. No way they are gonna do that with its current price. Slim rumors with the increased shipment forcast and you have Sony planing a price cut. They even forcasted a billion dollar loss for their next fiscal year. They arent even hiding that they are gonna loose money.

 

Exactly.  It looks like they are going to do it, whether or not people here think its smart or not.