Sony PS3 Price Cut Around The Corner (SNE)

[account2099]

NJ5 said:

account2099 said:
they are bleeding money, but will do it anyway.

from their view.......there allready loosing money, whats a few hundred million more?

That's the kind of philosophy which can lead a company into bankruptcy. In this financial and economic environment it can quickly get hard to raise cash from investors, meanwhile Sony's cash reserves are dwindling (having dropped 16% in the last quarter and 40% year-on-year).

Of course they might get rescued by the Japanese government in the end... but a rescue like that probably doesn't come without getting rid of the company's badly performing parts.

 

I dont condone it, but they are gonna do it. They forcasted a 13 million PS3 shiopment target from March 2009 - March 2010. No way they are gonna do that with its current price. Slim rumors with the increased shipment forcast and you have Sony planing a price cut. They even forcasted a billion dollar loss for their next fiscal year. They arent even hiding that they are gonna loose money.