Squilliam on 15 May 2009
| Ail said: Any price cut that is supposed to help boost sales to 13 millions $ this year is going to have to be 100$. 300$ is a huge psychological number for consumers and keeping the price higher than that will most likely prevent Sony to reach its targets... As for how much it will cost Sony, it is going to depend how much the move to 45mm is going to save them. If they currently loose 40$/console I'm guessing at best they could introduce the new model with smaller chips, drop price by 100$ and end up still loosing 40-50$/unit after the cut...... |
That could be a expensive price cut, which would explain why they anticipate further losses from SCE for the coming year. Since the sales are down over last year, sales would have to rise in the order of 60% over current trends during Q4/1 2009/10 to make that.
Tease.
