Stefan.De.Machtige said:
Noobie said:
Stefan.De.Machtige said:
talkingparrot said:
Despite the negative spin that will obviously be generated by the OP - this is actually good news. It shows Sony is very close to cutting even. This Fall when the 45 nm gets installed, with a smaller mother board, an external power supply, and a overall smaller chasis - you can rack that up to a savings of almost 100 bucks- Perfect for a slim line :D. |
If they actually save a 100$. And that's a big if. The 45 nm switch won't get them that much. Why do you think they would pass that on to the consumer? Sony needs all the profits it can muster. It's operating more or less in survivalmode.
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Asked specifically about price cuts, Sony corporate executive officer Nobuyuki Oneda said the company had no announcements to make at this time.
"This is a very serious issue," he said. "If we announce our pricing strategies, that affects our inventory level."
Minutes later, when another analyst asked how the company planned to reach the higher guidance number, though, Oneda said, "Well, I think you have to guess what will be our pricing strategy."
Any price cut for the PS3 would be good news for consumers. At $400, the system is by far the most expensive gaming machine on the market. That, combined with an underwhelming software lineup, has resulted in slow sales.
http://www.cnbc.com/id/30749308
Hopefully this will answer ur question..
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It's a rather ambiguous answer from Sony. A pricecut somewhere down the line, with no exact number. I find it very hard to believe that Sony would sacrifice (a big part or all of) their moneysavings, just to expand their installbase by a couple million. That souns like a bad buisness practice. And one they can't really afford. The SCE needs to make back some money. At best i would expect a pricecut of 25$ - 50$.
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Two things are clear from this.
1. Price cut between now and end of March 31, 2010.
2. Price is expected to bring an extra 3 - 4 million new sales. (PS3 is tracking below last yr.. and in no way it can make 10 million this yr with the same price)
SO if they price cut between 1 Jan 2010 to 31 - Jan 2010 they will never make an extra 3 - 4 million. So the price cut is going to be this yr..
Secondly SCE definitely needs to make money but last interview i heard of Sir Howard Stringer, he said something along the lines that people are there to pick the price for each item. These days manufacturers can not dictate terms.. And with low sales they know people are not going to buy it.. So SCE have two option either keep loosing money on PS3 and also keep losing sales, games and customers or try to gain some extra customer more software sales and offset PS3 hardware loses through this way. I think they are going to take the second route.
