Sony losing about $40 on each PS3

[Stefan.De.Machtige]

Noobie said:

Stefan.De.Machtige said:

talkingparrot said:
Despite the negative spin that will obviously be generated by the OP - this is actually good news. It shows Sony is very close to cutting even. This Fall when the 45 nm gets installed, with a smaller mother board, an external power supply, and a overall smaller chasis - you can rack that up to a savings of almost 100 bucks- Perfect for a slim line :D.

If they actually save a 100$. And that's a big if. The 45 nm switch won't get them that much. Why do you think they would pass that on to the consumer? Sony needs all the profits it can muster. It's operating more or less in survivalmode.

 

 

Asked specifically about price cuts, Sony corporate executive officer Nobuyuki Oneda said the company had no announcements to make at this time.

"This is a very serious issue," he said. "If we announce our pricing strategies, that affects our inventory level."

Minutes later, when another analyst asked how the company planned to reach the higher guidance number, though, Oneda said, "Well, I think you have to guess what will be our pricing strategy."

Any price cut for the PS3 would be good news for consumers. At $400, the system is by far the most expensive gaming machine on the market. That, combined with an underwhelming software lineup, has resulted in slow sales.

http://www.cnbc.com/id/30749308

Hopefully this will answer ur question.. 

It's a rather ambiguous answer from Sony. A pricecut somewhere down the line, with no exact number. I find it very hard to believe that Sony would sacrifice (a big part or all of) their moneysavings, just to expand their installbase by a couple million. That souns like a bad buisness practice. And one they can't really afford. The SCE needs to make back some money. At best i would expect a pricecut of 25$ - 50$.