This may be Sony's last chance to change their ways.

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Not a single person on this forum knows exactly how much it costs Sony to make a PS3.

Here's what people do, they say something along the lines of: "Well I went to bestbuy and saw a Bluray player for $200 and a Cell processor type thing for $150 and some mother board for $50 and wires for $30 bucks and plastic box for $80 and a GPU for $75, so you know Sony is gonna loose like $200 per console."

The truth is you have no idea how much Sony pays for a PS3 because you have never mass produced a piece of electronics. I assure you that the Bluray player in the PS3 costs a fraction of whatever the best price you can find on New Egg or whatever for a Bluray. That's what happens when you buy things wholesale. And Sony buys these things by the millions.

Remember when it cost like $850 to manufacture a 360? You wanna know how much it costs to make a PS3? About the same as a 360 plus under 50 bucks for a Bluray drive.