Analysts And BHR-3 Say 100$ PS3 Price Cut By Summer's End

[Stefan.De.Machtige]

Ail said:

Stefan.De.Machtige said:

It's very hard to believe that Sony would drop the price and forsake some (desperately) needed profits just to please some retailers. Profability is the key issue facing Sony now. And then a price cut of a 100$? I doubt it.

 

Sony forecast for 2009-2010 leaves no doubt that a price cut is coming.

There is no way they would forecast a 30% increase in hardware sales otherwise...

 

Doesn't Sony have the habbit to exaggerate their sales and correct them down later on? Maybe they rather prefer the risk to be wrong later than to look weak now for the shareholders. The shareholders can't be happy and must be twitchy for any good news.