Analysts And BHR-3 Say 100$ PS3 Price Cut By Summer's End

[NJ5]

If they are really serious about the 13 million projection, they have to cut the price ASAP...

Last fiscal year they sold 5 million between Apr-Oct, 3 million in Nov-Dec and 2 million in Jan-Mar. They definitely need a boost in the Apr-Oct period to attain 13m.

November is too late, since Apr-Oct would probably be ~4 million instead of 5, leaving 9 million left for Nov-Mar which is almost double of what they sold this year.

So August +/- 1 month would be my bet. This is of course assuming they're actually planning to fulfill the 13m goal...