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Oh so we are just guessing then, well that is good to know. Will do it as well; by the time the price of the console decreases by year's end manufacturing costs will have also decreased so Sony will not be losing a further $100 due to a $100 price cut.............yeah.

Companies think long term, after bleeding money for so many years I am sure Sony are willing to lose money again so that they get a larger return in the future. For such a large increase in console sales something has to be happening, your guess is as good as mine to what that is.

@kowenicki good to see you have adopted the "what I say is right" rule.....cutting the price of the console after two years is not a panic measure.....