| kowenicki said: @rpg yeah sony do know whats going on, they are in the shit.... a $100 price cut would be a panic measure... it must be as it ensures massive losses. |
Gaming division had losses of $612 million which is a little less than half for the last year so gaming division has improved dramitically. If the trend continued with the PS3 at the same price the gaming division would have broken even next fiscal year.........does it not seem a little off to you that they expect losses again? PS2 drop off is already bad so that cannot be the reason for a huge loss again.
Reducing a $400 to $300 would be a "panic measure" when the competitor's console is how much? WOW. Big companies think long term and my guess is that Sony think the price cut will be made up by an increase in software sales over time. The production costs of the console will probably also be down by years end so the $100 price cut losing Sony $100 is not clear cut.
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