This may be Sony's last chance to change their ways.

[NJ5]

@RPG: More likely, a taste for losing money since they're predicting to lose money on SCE:

http://www.vgchartz.com/forum/post.php?id=2154852

If they lose $100 on half of those 13 million consoles (assuming the price cut doesn't come that soon; the sooner the worse), that's $650 million lost right there. To make it up on software from a gained userbase of 4 million, each of those people has to give Sony $162.5 extra profit on software/accessories. That's not gonna happen, especially since many of those would have bought a PS3 anyway without a price cut (just at a later date).