kowenicki said:
@c_holloman
A price cut will work ONLY if they shift huge numbers... if its just a 20-25% increase then it wont make a bit of difference. I am really struggling with this 30% increase in PS3 numbers they expect over this FY... how?
The price cut would be needed now. Otherwise that 30% will be come 40% then 50% as the months pass.... Leave it until the Autumn and they have no chance of hitting that target.
To remind people they are tracking 12% down, they need to track 30% up. I realise that this is sold to customer numbers and sony use sold to retail.. but still...!
They need to price cut at E3 or they wont hit it, but what will that do to their already dismal loss predction for this FY?
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Yeah that's what happens when you're making guesstimations on a gaming forum while the people at Sony know what is going on. The obvious is that a price cut is coming and it also seems I was correct in my thinking which is that Sony are willing to lose $100 per console sold to increase software sale and make up for that money.
Sony cannot just a number out of nowhere and say "13 million" as shareholders expect what is projected to be done. They obviously have something ready and I'm sure we will know in a couple weeks. It seems Sony have a taste for money again so yeah............E3 baby!
