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well bob, Nintendo has a big edge when it comes to first party because their characters are very well known throughout the world whereas MS and Sony have jack shit nothing basically, there is Halo, there is GT, that's all they have, they have shown efforts for other first party titles, pretty nice and quality efforts as a matter of fact, but the masses don't know what they are, hence they don't sell nearly as well. then again, Nintendo still does have the best first party devs to date still, they are very hard to beat, a little too hard.