NJ5 said:
You're clearly uneducated about these matters. If an American robs an American on European soil, the applicable law is that of the country where the crime happened. The same is true in regards to companies' activities, which were done in EU territory. For similar things, Intel was fined in Japan and Korea. If Intel doesn't want to get fined, they can either leave these markets (which they won't) or comply with the law.
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I work in the legal department of a fortune 100 company. What are your credentials for being "educated" in these matters? What a cheap shot you took... it's beneath what I typically see in your postings. And what I did was called "brow-beating", which isn't much better. 
Tariffs have historically been employed by governments to restore trade balance. Fines in the $1b+ range is an outrageous act that implies that the EU has the ability to strong-arm foreign companies into complying with whatever abstract laws of fairness or equality they come up with. If they have a mandate to stop Intel from "bribing" EU retailers/etc, then why are they not going after those who accepted bribes? Hmmm.
This isn't something that used to occur decades ago... it's a new twist on a governing body's out-of-control desire to make everything "fair", at least according to their ideals (and why I have such a tough time stomaching what California does on a regular basis). Also, try not to mix trade and/or corporate law with laws designed to protect individuals against crimes committed by other individuals... they're dramatically different in many ways.
Even EU members experience the EU's grip on everything from markets to the environment:
http://news.bbc.co.uk/1/hi/world/europe/4674885.stm
I'm seriously worried that the EU is heading toward an Orwellian future, where everyone is monitored 24x7 and appropriate societal behavior is tightly controlled... 








