JGarret on 12 May 2009
Overestimating the power of their brand was their main mistake, the rest was like a snowball rolling down hill.
No matter how successful a product is, not overestimating its power (and because of that, showing arrogance) should be basic requirement for potentially successful businesses in the medium and long terms.
Though, that is one mistake people in charge keep repeating over and over again..what the fuck?
