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Just a quick thought, by trying to beat their rival, Intel was actually being competitive by the very definition of the word. So in reality, they are being fined for competing with their competition (just in case you don't know, the end goal of competition is to beat your rival). I'm not saying that what Intel did was ok or ethical, but to call the behavior 'Anti-competitive' is simply a misnomer. What they are being fined for potentially is for being OVERLY competitive and using illegal business practices to gain an advantage.