I agree with Twesterm completely. 20%, though comparatively low when compared to other countries, is still a high number from the perspective of a software company. If you were running a retail store and 20% of the goods you had on your shelves were stolen instead of purchased, you'd either go out of business or have to jack up the prices of your goods. This is the case with software. Just because a number is lowER when compared with other numbers does not mean that it's low.
NOTE: Lower and low are two very different things!







