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I'm really not sure I'd give Halo 3 the edge for innovation... it definitely wins the overall fun factor, and it gets helped a lot by its incredible multiplayer options (I love Bungie and Media Molecule for actually understanding how people like to play games). Killzone wins for feeling like something which hasn't been before (even if it's a combination of classes from Team Fortress 2 with every class changed significantly and COD4 with the gameplay less bouncy feeling).