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"Now we’re encouraging the developers to talk and listen throughout the process. If you go on our forums you will see healthy debates raging 24 hours a day, 365 days a year between our consumers and our development teams."

I'll be interested to see how this approach pans out for EA. Will it pay off big or just pander to the superfans while alienating people who aren't so involved in the sport and EA's simulation of it?



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.