It won't be $800, it'll be $250. Essentially all they have to do is make a second generation Apple TV and the are good to go. They really have most of the work done for them, and even a vast amount of the infrastructure is in place. They just need a few tweaks and tune-ups to their existing product line and they'll be able to put out a casual-ready console the delivers both movies and gaming in no time.
Really, if you look at Apple TV as it is right now the specs are very similar to the Wii and the cost is already sub $250. Should they release a slightly more powerful update with added gaming features they will be ready to do battle in console arena, and unlike Sony and MS they can afford to only sell a few million units because they won't be going for an over-the-top system. The focus is on the casuals, where the money is, and Apple isn't going to screw that up.
You do not have the right to never be offended.
