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i dont feel its anything to do with the sony/ms rivalry, its an attempt to make the core the 360 for casual gamers. It has a casual name for a start, its very unusual for a company to re-badge a machine in their line up but the public is finally realising what a waste of time the core is. It comes with a bunch of casual games and a memory card so it can be played straight out the box, just like the wii!

As a step into wii territory, its pretty feeble, as a step into maybe attracting a few more customers, it will work, but not to any great scale imo.