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Micheal Pachter chimes in on the Apple/EA rumor.  He agrees that it does not make much sense.

Wedbush Morgan analyst Michael Pachter is highly skeptical of such talk, however. "Sounds retarded to me," he tells Gamasutra.

"Apple could buy Warner Music for around $3 billion, and control 20 percent of all recorded music," he says. "That makes more sense to their current business model than buying EA for more than twice that, doesn't it?"

"I don't want to start a rumor, but want to point out that Apple doesn't own
any entertainment content," adds the analyst, "so I don't know why they would feel compelled to enter a new business unrelated to their current product slate."