As was touched on by others in the thread, I simply think classic JRPG gamers in the West don't know about ES/BD.
Hopefully MS will take this opportunity to advertise the crap out of LO, a game that caters to Western tastes more than the cartoony BD and ES (though I think BD is brilliant). If MS can draw in gamers with LO advertising, expect a modest increase for both BD and ES. Both games certainly deserve higher sales than they have received.

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