Videogirl on 04 May 2009
| Dodece said: I wonder if it has occurred to anyone in this thread that these advertisements are directed at a market with different cultural values. What is unacceptable in one culture is often viewed as acceptable in another culture. So I would ask this question is this advertising typical or atypical of advertising in Japan. That is all that matters, because frankly the majority of us are not who this advertising is geared towards. Anyone remember the goat gate incident? Remember the dichotomy of response. On one side you had outrage, and on the other you had total disinterest. That was the product of environment. Those involved with animal husbandry were totally disinterested, but people who largely lived in metropolitan centers were incensed. With what they viewed as animal abuse, and morbidity. Do not just assume that your sense of fair play it the same sense that is prevalent in Japanese culture. We need to ask Japanese members whether this is proper for their region. Who are we to judge based on how the advertiser is treating them. What can I say I live in a country where its totally proper to depict a guy mowing down a hundred people with a chain gun, but if he drops his pants that is a crime against decency. Once you see your cultural foibles you start to understand that there are differences. |
Outside the fact to know who the advertising is geared towards, Japanese people aren't less patriotic than say American people and don't particularily appreciate when foreign companies try to belittle their products...
As for the article not calling PS3 lesser than Xbox 360 I think "Xbox360 > PS3" is pretty universally understandable and even if it's not overtly said in the advertising, it's implied and not very subtly at that.
