@One_touch_KO
What can Sony do you ask. The answer is that they are borrowing money to obtain liquidity until such a point as they can regain profitability. Yes it is a short term solution with long term consequences.
How much is Sony selling their console for? Believe it or not its near retail price. The retailer does not profit so much from hardware markup, as software side sales. With no inherent risk. What they do not sell Sony buys back.
Sony is probably not making a profit on hardware the currency exchange rate is probably seeing to that, and the support is probably losing them more. However on the upside licensing may be bringing them very close. As long as the sales do not plummet, and stock locks up liquidity they should be surviving.
Sony being desperate well I suppose they are a little desperate. After all they are losing money, but its not as if their creditors are coming to take their house. They have plenty of time, and a decent credit rating. Do not ask me how, but apparently people are willing to lend them money.
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