Nice topic shams, here are my thoughts, quick because at the moment I'm at work. If the 399 € PS3 comes in Europe at that time, Sony will have a bummer Christmas. Thats a price point I know personally know some people jumping on board off the PS3 and have no doubt that a lot of others will to. It will not be Wii levels but it will crack the 360, big time. Therefore it is the right move from Sony. There wasn't a price cut in Europe yet, so it is at their disposal.
America: It will help sales, but I doubt it will crack the 360 there. I don't think Microsoft will respond until early next year (march-june - GTA). Nintendo wouldn't be bothered, they have problems to keep up with demand. I can see them overproducing next year because (same level of demand). Think they will cut the price of the Wii in the span of Apr-Aug. Nintendo generally doesn't care what others on the market do.
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