If Microsoft and Epic decided to bring Gears of War 3 out as a strict 720 exclusive in 2010 for a $400 720, there would be at least 2 to 3 million people that felt that they would have to buy the new console.
And that is always what moves new consoles. Companies release their new game on their new console and people have to upgrade to the new console to play their game.
Examples of this happening are innumerable in the history of videogames.







