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Well I don't like beyonce either. I kinda hate her voice heheh

But you can't deny that this marketing campaign has been working. The idea for Nintendo was to attract non-gamers. Non-gamers knows about music, movies and TV and using stars is a bridge to connect both mediums to them. I thinik is great because I do love to see more people playing videogames or at least make them interested on them and give them a try.

And if using big paid stars is a way, I welcome them.