When three companies are selling over $100,000,000,000 in products to over 5 Million customers in one year in the United States alone I don't think you can make the argument that they are selling a product that no one wants and that is why they're going out of business ...
The fact of the matter is that American cars are being designed, manufactured and sold at a level where they are far less profitable when compared to their international competition when you factor in everything (including unfunded liabilities). When you look at the differences in costs between the Japaneese and American automobile manufacturers, the primary differences are the cost of labour (the manufacturing, R&D, Marketing and Management costs are similar) and the cost of unfunded liabilities (the Japaneese companies do not have the size of pensions and medical benefits to pay out to retired workers).
Now, people fault American automobile manufacturers for focusing on their large vehicles but the American manufacturers only had a large enough margin on their big vehicles to cover the costs associated with the contracts they created with their unions ... The (often more than) $10,000 profit these companies made on large SUVs allowed them to pay for these contracts in a way that the (often less than) $1,000 profit on the sub-compact car never could.
