Those 8oz cans of Mountain Thunder you can get at Wal-Mart... They're short, generic, and niche, but taste just like their more popular and well known "name brand" cousins, the Mountain Dew family.
Sev is an almost entirely unmarketable generic midget... That's why the bad guys are on all the limited marketing materials that DO exist for Killzone.
Kratos and Sackboy are the only marketable "mascots" Sony has right now, and Sackboy could be considered a little niche. If they keep running with the KZ or Resistance brands, they need to do somethign to make the main character stand out more if they want to compete with Halo and Gears. Once they do, they can look to start plastering their likeness on things.
Believing in the PLAYSTATION®3......IS.......S_A_C_R_I_L_E_G_E
