Xbox 360 players are loners: This and more from Nintendo's latest research

[binary solo]

famousringo said:

pakidan101 said:
I believe this is a failure for Nintendo....

Instead of Nintendo selling these consoles to every, single individual person, people are instead SHARING the console together, thus limiting their sales.

Now, if only MS realizes their potential, they can get more people to buy their console and since only one person plays per console, they can ramp up their revenue!


....or did I miss the point of the graph completely?

I'd say you did.

Niether Nintendo nor any other console manufacturer is trying to sell a console to every member of a household. That's what handhelds are for.

You're trying to sell a console to the household itself, and it's an advantage to have more people in that household interested in your console so that a single individual doesn't have to persuade the other household members to get your console. Having more people in a household interested in your console lowers the barrier to that household adopting your console, and also helps to sell more software to cater to those diverse tastes.

I'm sure that some households have multiple consoles of the same type, but they're far in the minority, and expanding your install base to more households would be more desirable than selling more to the same household.

Pakidan, your humour is wasted here.