How many here work at Sony and know exactly how much the PS3 costs to make? With a motherboard revision, the 40gb could save even more money for sony in the long term. Rumor is the 40gb drives they bought were literally dirt cheap because of the quantity they purchased them in. And as time goes on, it will continue to drop in manufacturing cost, that is the nature of high tech electronics and they can afford and sustain larger price drops immediately. Remember, Sony didn't really want to release the PS3 this early, but were pretty much forced to since they couldn't be 1 year after the Wii or 2 years after the 360 as they'd have had a huge mountain to climb to get into the console race.
I don't see a drop to $399 as a "jumping off the ship" or desperation move. I'm sure it's calculated and planned to happen like this. With the great games coming out in the coming months, Sony will be poised in a position to surge with sales and make an impact this holiday season.
My pokemon brings all the nerds to the yard. And they're like, "You wanna trade cards?" Damn right, I wanna trade cards. I'll trade this, but not my charizard.
