Reasonable on 30 April 2009
I doubt this matters to BR right now. Particularly with the current economy new tech like this is going to be shoved even further back.
Most people still have DVDs and are slowly adopting BR, studios have adopted BR and are ramping up on the format - the entertainment market isn't going to consider any new tech for many years yet: another move would simply be too costly.
This will come in as niche and then industrial uses, with entertainment coming last I'd have thought and probably when BR is sun-setting.
That's how I figure it anyway.
Try to be reasonable... its easier than you think...
