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hmmmm......holographic huh??....sounds awesome...but no....blu-ray already has a 400+ GB storage capacity developed by Toshiba.....dont think it'll matter too much when it comes out....by the time new format comes out...people will know what blu-ray is...and be used to it...they won't want to go to new format...and supposedly with the 400 GB blu-ray...it's only a firmware that is required...you won't have to go out and buy a new player...unless of course ur player doesn't accept firmwares to be updated....