Why the big deal? The OP seemed to be trying to stir up a shit storm. Many of the major companies over-use their franchises, if by 'over-use' you mean re-use them every year or two. EA, Capcom, Nintendo, Sony-they're all guilty of it, in different ways.
With Nintendo, I'd have to say they don't 'over-use' their franchises. They do however, over-use the Mario license. I've no interest in the sports titles he appears in, and wish they'd release a new 2D Mario on DS instead. As for Nintendo's other major franchises, the only one I can think of with release every year or 2 years is Fire Emblem. Zelda is in no way over-used. I count main 14 games since 1986, on 5 home consoles and 3 handhelds. Also, nobody bothered to mention the Wars series, F-Zero, WaveRace, Kid Icarus, Ice Climber, Kirby, Warioware, Pikmin-all franchises that see relatively few (if any) updates. Metroid is another one. Punch-out!! Pilotwings! Starfox! Gwah. I've no idea where I'm going with this. lol.
I don't see Sony over-using any of their franchises to a particular degree either. I just see updates after a couple of years. Why the big deal? As long as these games are good, I don't have a problem with it. Take some chill pills, and play what you like. I'm off to play Advance Wars.
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