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"Microsoft is gearing up for a big presence at E3 which will completely transform how people think about home entertainment," says Mattrick. "We're excited about the momentum that is building in the industry in anticipation of our June 1st media briefing, which will kick off E3 in blockbuster style."

That is surprising I didn't know there was any momentum to begin with.

The Netflix idea would be pretty nice for 360 owners.