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WereKitten said:

There's no mention of consoles or gaming in this PR cloud. Most probably the "blockbuster" mention is quite literal and it's all about movies, music and tv streaming and downloading.

They could be launching their own new integrated worldwide video/music shop and the Zune HD is probably also involved as a player.

 

This. I also love the fact they say thats to start with. Jesus. How much are they throwing at us this E3. Bring it on, I'm salivating M$!!!!