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If I were them (assuming that they had no ultra secret game ready to be released 2009/early 2010) I would showcase multiplatform games like FF. Bolster that by teasing everyone with 2010-11 releases such as ME 2.

They have a big advantage going before Sony. If they could they should show off games like AC2.

They should also showcase games like (1 vs 100) and reinforce their online community aspect and claim that it's better than PSN.