I guess success breeds hatred. I mean Sony absolutely dominated two generations of console gaming. EA is the biggest video game software manufactuer in the world (though Nintendo will soon suprass them at this rate). Well I'm not sure why Nintendo is only at a few percent. Probably when the Wii becomes more mass market that will go up. My most hated personally is Microsoft. All they've done is paid their way into the video game industry. The 360 is a solid system, I won't denie that, but I hope in the end they come in last.