I've got mixed feelings. The whole thing was funny because of the anthropologist-with-an-accent thing that worked really well and reminded me of LittleBigPlanet's ads, but I thought it moved too slow and introduced the features in a way that a lot of people might not even understand. Sure, I can anticipate everything they're talking about and know pretty much how everything they showed works, but I spend way too much time on the internet looking at this stuff -- someone who doesn't own a 360 would be really confused, I think, and not necessarily get that they're talking about subtle improvements or important new features.
Definitely a successfully quirky and funny ad though, and that was probably the main thing they were going for (and the main thing that matters nowadays when it comes to successful advertising).
