Apparently Sony doesn’t care about selling games on PS3

[Squilliam]

famousringo said:
I find this assertion that Sony doesn't market its games puzzling. I've had more exposure to PS3 marketing than any other current-gen console. LBP and KZ2 were particularly heavily supported.

If I were to fault Sony marketing, it would be for all the advertising pushing the hardware itself or the Playstation brand instead of particular software. People aren't going to buy your hardware just because you made it shiny and black.

Looking at Sony's performance as a publisher, they definitely have some problems, though. They have a huge studio investment, but they clock in way down at 7 or 8 in annual sales in NA and Japan (annual sales aren't available for Others, but I don't expect they're higher than fifth amongst EU publishers). In 2008, THQ sold more software in NA than Sony did. That can't be good.

http://www.gamasutra.com/view/feature/3800/game_developer_magazines_top_20_.php

Heres 2008 for you.

Sony = 5

Nintendo = 1

Microsoft = 9

(Very interesting spread)