I find this assertion that Sony doesn't market its games puzzling. I've had more exposure to PS3 marketing than any other current-gen console. LBP and KZ2 were particularly heavily supported.
If I were to fault Sony marketing, it would be for all the advertising pushing the hardware itself or the Playstation brand instead of particular software. People aren't going to buy your hardware just because you made it shiny and black.
Looking at Sony's performance as a publisher, they definitely have some problems, though. They have a huge studio investment, but they clock in way down at 7 or 8 in annual sales in NA and Japan (annual sales aren't available for Others, but I don't expect they're higher than fifth amongst EU publishers). In 2008, THQ sold more software in NA than Sony did. That can't be good.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
