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Dr.KennethNoisewater said:
Mario should be on there. He's just a damn plumber with no special abilities or powers. His only power is he grows when he eats mushrooms that come out of floating boxes.

We call that originality and personality.  It's the opposite of using knives and guns to kill kill kill everything you see.  He can also fly and shoot fireballs and ride dinosaurs and do all sorts of other interesting things.  How many plumbers and how many space marines are popular in gaming today?

Mario's one of the only characters in any game that seems to be having fun during his adventures, yelling WAHOO! as he jumps on his enemies.  He's just having a blast saving the world.  Master Chief is just silent and shoots everything, and Kratos is just emo frowning all the time 'cuz oh my god it's like soooooo hard being a God.

 

And @everybody who didn't read the article, it wasn't written by IGN.  It was voted on by the IGN readers.  Then IGN wrote up the descriptions to try to explain their choices.  But they didn't vote or decide on the list themselves.  Safe way for them to write up a list that will generate tons of hate and hits while protecting their own asses.