Rumor: $399 40GB PS3 Release Date Oct. 30th

[URNotE]

NJ5 said:

The_vagabond7 said:

 

Sony's well thought out strategy was "people will buy it no matter what because we are sony". It failed. Now they are desperate because they didn't have a plan B.

And before someone denies this, here's the proof:

Speaking to CVG, Reeves said: "We have built up a certain brand equity over time since the launch of PlayStation in 1995 and PS2 in 2000 that the first five million are going to buy it, whatever it is, even it didn't have games."

Source: http://www.pro-g.co.uk/ps3/heavenly_sword/news-2857.html

Guess what, it didn't even sell 5 million as of today... 

actually it probably has.. if you are going by the charts on this website they havent been updated in almost 2 weeks..