Rumor: $399 40GB PS3 Release Date Oct. 30th

[URNotE]

I don't accept the concept that - whatever Sony does - it's doomed, for that matter. When the price drops to a comparable/competitive figure with the Xbox 360, to £299 or about, the brand name of the PlayStation will be enough to possibly coast it until 2008, regardless of how Microsoft prices its own console.

by dropping the price, and with the lack of AAA games Sony will not recuperate enough financially and they will continue to lose money but equally they will be selling a heck lot more consoles than they are now - and more importantly perhaps, the install base could grow up 2-3million more by the end of the year if everything works out for them.

There are still many people in Europe who are just waiting for Sony to do this. They're not interested in what MS will offer unless Sony does not drop the price.

Cheaper Xbox 360 + AAA games versus Slightly more expensive PS3 + brand name. The sales figures for the both could very well be comparable at the least, if not more, especially in Europe - as we both know its Sony territory in many respects.