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How much per unit of hardware is sony going to actually lose here if the price is indeed $399? Wouldn't they lose $100 per console sold? Assuming if this does come out I would expect to see 2 million of this version to be sold from then through christmas. Thats only a 200 million dollar loss. Sony has been making money off their 80 gb sku. Seems that they are content by being close to even.