Anyone saying "up" really has no idea.
FFXIII is *incredibly* hard-core fan base. The same people tend to buy all the new FF titles, and tend to hang on anything FF related.
Sure the demo sold less than the game will - but anyone who bought a PS3 *for* the demo, would have bought a PS3 *for* the full game. Therefore, those hardware sales have been brought forward.
If you want to argue that the demo will result in more sales of the game, and therefore more hardware sold at launch - good luck. Its a hardcore title, and a demo will not change that. Its not like its a new franchise, that people need marketing to know about - everyone knows about it.
Gesta Non Verba
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