The reason Dragon Quest was not famous in the West until DQ8 is because Enix never really pushed the title back then... After the merger, things changed, SE did serious advertising, got rid of the name "Dragon Warrior" (that name works if the game is action, fighting or a genre like that, not a JRPG), and brought the original name "Dragon Quest", they put the FFXII demo in the game for the US release, and a lot of people in the West finally got to know the game, for good or for bad...
Now Iwata is saying that they are going to push Dragon Quest in the West, if they do an awesome job like Sony did with FF7 (except for the co-publishing) we could see another powerful SE franchise worldwide...







