A PS3 @ 399$ with 5 free Blue-Ray Movies is going to be a smash hit @ sales.
Many PS2 owners haven't still jumped onto the PS3 bandwagon and a 399$ pricetag might be just enough to entice them. Sony needs to time it for the Ratchet & Clank and Uncharted releases. Tagging along third parties for bundles might reinforce thier commitment to the console.
Heeeeyyyy!!!! <Snap>