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In thinking this further, these kind of PR comments aren't helping Sony at all. They're still the same old Sony, hurling schoolboy insults. "Nintendo is for little kids, Nintendo doesn't cater to the real gamers, Nintendo is not in competition with us, the Wii sits in closets while the PS3 sits in the living room"

The more they speak, the less serious people take them. This is not the business model a developer nor publisher want to be a part of. Games are expensive products that the developer and publisher take very seriously when being put out for the world to play. Acting like a hormonal 13 year old is only going to continue to make people put off by Sony's arrogance.